In Hospitality Industry Today:
- It is no longer acceptable to satisfy the guest.
- The key to guest loyalty and commitment is exceptional service and, when problems do occur, quick and precise recovery approaches.
- Today industry views that guest expectations must be met and exceeded.
- Now lifelong learning (through training) is today’s hospitality industry requirements.
Today’s Work Force:
- The employees’ values and expectations are changing with time.
- Employee will remain with the organization as long as they are developing skills and meeting or exceeding their expectations for skill development.
- Employers are providing learning opportunities and professional development in lieu of job security.
- Employees view competencies as an asset; which can be traded for higher salaries.
- Employees’ motivations are tied to training and growth opportunities.
Today Training has become the survival tool, because the industry has realized that the competition to recruiting and retaining quality employees defines the business success or gain competitive advantage. In order to reduce turnover which has severe impact of guest service, training in hospitality industry has become an important function of human resource department.
Training and the strategic plan:
- Strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not.
- It addresses three main areas: distinctive competence (something in which organization does exceptionally well), scope (range of market in which organization will compete), and resource deployment (how will it distribute resources across areas in which it competes).
- Incorporating training into the organization’s strategic plan ensures that it builds up sustained competitive advantage over competitors.
- Viewing training as an on-going continual process, which will ensure the progress of employees and making clear connections between new skills and competencies and the positive effect on productivity and job performance or strategy.
- Relating comprehensive strategic training plan; in order to accomplishing organizational goals is today's industry demand.