Scenario of Hospitality Industry
- It is vital for the hospitality business today to have highly trained employees. The current environment faces fierce competition not only for the guests but also for the employees.
- Now the constant challenge for the managers of hospitality operations is to hire and retain sufficient trained staffs.
- Today hospitality industry focuses on accounting of human assets and their value in a high service industry.
- In preparing for the upturn and to be ready to seize the opportunities for more businesses as the economy recovers, businesses need to invest in staff training, even during the economic downturn.
- So, today training is termed as an investment because it values the outcomes as a assets which will pay off the invested amount with large returns in the long run. Some quotation highlighting the importance of training are:
- “Only meaningful economic resource is knowledge” Preter Drucker
- “The human capital theory” by Gary Becker suggests that; employees, business, and society receive a direct economic benefit form investment in people.
- “The key to national economic growth is investment in education” UNHD report
- Developing the human capital will increase the ability to adapt to environmental changes and become learning organization.
ROI
Measuring the benefits of training and extrapolating throughout the organization will conform the training’s return on individual ( ROI) in human capital. The measurement of benefits can be viewed in:
- Absenteeism: the frequency of the employee not appearing on the job, which results to large operational problem. It occurs due to low morale, low motivation, level of stress, increase accidents and illness, management insensitivity and lack of response to the critical needs of employee.
- Turnover: The entire cycle of losing employees and the process of replacing them.
- Business with strong communication systems enjoy lower staff turnover.
- Employee training is the most useful tool to fill this problem by increase job satisfaction, involvement in corporate culture, decision making, jobs, and organizational stability.
- It includes costs
- Separation cost: maintaining files, conducting exit interviews, separation pay, unemployment taxes, and termination of benefits.
- Replacement cost: search, background checks, buying new uniforms, interview cost.
- Training cost: orientation cost, printed materials, trainer wages.
- High degree of job satisfaction through increased training programs leads to higher retention rate. It means low turnover which is highly correlated to high guest returns and investor interest.
- Recruitment: manger should be aware of the cultural diversity issue while hiring people who are likely to succeed in the position according to knowledge, skills, experience, and language needed to fill the position. The cost of recruitment includes; advertising, application forms, interviewing, reference checks, etc.